Many health care practitioners think marketing is the sole method to increase the number of patients in a medical practice. Marketing is much more than your collection of brochures and web pages. While our printed materials are important, our brand is really dictated by the opinions of others with whom we interact in our professions. Today we will review a list of 10 cost-effective marketing tips and tactics to boost our brand, keep patients happy and reduce our malpractice risks. Use this link to listen anytime.
Topics covered in this 30-minute interview:
- Communicating with patients and family members, in and out of the care setting;
- Respecting the process of patients shopping for ideal health care professionals;
- Making your office an appealing place to be where patients and their time are valuable;
- Creating a system to request, receive and respond to patient and family feedback.
Patricia Favia is an award-winning marketing communications and branding professional who is focused on helping health care industry leaders engage their full potential. Ms. Favia works with integrated marketing, communications and advertising to help professionals in the health care industry. In her career in health care marketing, Patricia Favia worked as a director in major health systems in Illinois. She earned her Bachelor’s Degree from DePaul University and participates in the Graduate School of Business, Continuing Education Program at Loyola University Chicago.
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